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Showing posts from November, 2018

TIPS TO RUN A SUCCESSFUL POP-UP STORE

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Pop-up shops are an ideal way to showcase your products in front of new customers, thereby building a new customer base. Pop-up stores help to increase sales, boost awareness, and get valuable feedback directly from the customer. We live in a world where 89% of brands plan to compete by customer experience . This experience cannot be achieved through either 'online only' or traditional 'brick and mortar' approaches. To leave a long lasting impression, businesses are turning to pop-up stores to build a robust relationship with their potential customers. However, running your own pop-up shop isn’t an easy-peasy task. There are myriad of parameters that come into play, from choosing a venu e to launching your shop to evaluating its success. We have accessed the strengths of a few successful pop-ups in the past and extracted few tips to run a successful pop-up store in the near future. Strategic seating can make a huge difference Men hate shopping and aren't r...