Pop Up Stores: A Trend to Engage Customers

As soon as the customer walks into the store within a couple of minutes, he makes up his mind regarding the store as well as the products. These couple of minutes knit the brand impression for a customer; therefore, focusing on the stores' layout and design is essential to make an unforgettable experience. It's not the color palate of the store that matters, but the arrangement is also essential. Everything forms a necessary part of the equation. Undoubtedly, pop-up stores have been gaining massive popularity over the last decade. Recently, pop up stores have been actively used to combat a rise in retail to drive in-store sales. Pop up stores are now a $10 Billion industry. This number from PopUp Republic's survey portray a picture that pop-up stores are temporary but efficiently reach and engage the customers through a creative experience. The primary reason that has attracted many giants to opt for pop-up stores is the shorter lease term. The lea...