Pop-In

 One of the cold hard realities of running an online company, whether you see it as a privilege or a misfortune, is the lack of customer interaction. Although there are many great ways to engage consumers online, physical retail stores will still have an edge when it comes to establishing personal, in-person connections with consumers. But don't fret about it. Retailers seeking to create a physical presence without signing rental papers for a full-time retail space should consider temporary retail spaces like a pop-up store Genève . You can still create and get benefits from substantive in-person experiences even if you're mainly an online seller. What Are Pop-Up Shops? Pop-up retail shops are a harbinger in the retail segment, and they're here to stay as the retail industry undergoes structural change across the globe. Pop-up stores, also known as flash retailing, originated in Los Angeles in the late 1990s as a cost-saving method to market lesser-known brands or items. Th...