Pop-Up Stores - An Effective Marketing Tool
The concept of pop-up stores or say the temporary retail spaces in streets and malls were once used primarily by e-commerce retailers. However, these short term rentals in Geneva are emerging as fast as well as a powerful promotional tool by various leading brands across the globe. For instance, as e-commerce giant Facebook used a pop-up store in order to introduce its virtual reality product. The other brands like- Nike and Chanel also incorporated the pop-up stores in their marketing strategy. Pop Up Store In Geneva As per a recent Pop-Up Republic poll most of the time, the shoppers will be expecting the following: 61% of them want to explore the seasonal products, 39% of the audience seeks unique products, 36% of the people expect a local product assortment, 34% or more are attracted by the great prices, 33% of the audience needs convenience, 30% of the people are looking for a fun as well as unique experience. The pop-up stores help in creatin...