Pop-Up Stores - An Effective Marketing Tool

The concept of pop-up stores or say the temporary retail spaces in streets and malls were once used primarily by e-commerce retailers. However, these short term rentals in Geneva are emerging as fast as well as a powerful promotional tool by various leading brands across the globe.

For instance, as e-commerce giant Facebook used a pop-up store in order to introduce its virtual reality product. The other brands like- Nike and Chanel also incorporated the pop-up stores in their marketing strategy.

Pop Up Store In Geneva

As per a recent Pop-Up Republic poll most of the time, the shoppers will be expecting the following:

• 61% of them want to explore the seasonal products,
  
• 39% of the audience seeks unique products,
  
• 36% of the people expect a local product assortment,
  
• 34% or more are attracted by the great prices,
  
• 33% of the audience needs convenience,
  
• 30% of the people are looking for a fun as well as unique experience.

The pop-up stores help in creating an aura of enthusiasm in the customers whenever they visit the fancy store.

1. Pop-up stores are of low cost as well as effective to increase brand awareness.
   
2. The main aim is to provide a memorable consumer experience, build connections and collect useful consumer behavior data.
   
3. It builds a sense of excitement among the customers. For instance- when Nike opened its pop-up store in Los Angles, due to its hype there were long queues outside the store.
   
4. The pop-up stores also help the companies to grow its revenue.

Evidently, pop-up stores are no longer considered just an experimental undertaking.  But it is a well-structured as well as a sound planned experiential strategy that is undertaken by the brands.

In today’s world where the retailers are failing to impress due to tough competition, pop-up stores are thriving and succeeding.