Top Three Benefits of Pop-Up Shop Retail Spaces
"According to a Harvard Business Review study conducted in 2017, retail shops have helped retain 77% of customers and this market is expected to generate $80 billion on an annual basis."
Also known as temporary retail, pop-up stores offer a great platform to generate buzz around your brand for your retail business.
However, did you know that there are other benefits too? Whether it's about strengthening your relationship with customers or validate the market, pop-up shops come in handy every time and that too without even burning a hole in your pocket.
If you're by chance thinking of taking your first leap into the retail market, you can give a pop-up shop a try. Let's talk about the top three benefits of pop-up shop retail spaces.
However, did you know that there are other benefits too? Whether it's about strengthening your relationship with customers or validate the market, pop-up shops come in handy every time and that too without even burning a hole in your pocket.
If you're by chance thinking of taking your first leap into the retail market, you can give a pop-up shop a try. Let's talk about the top three benefits of pop-up shop retail spaces.
Engages Customers Offline
While online channels are given much priority, offline channels aren't dead at all. There are still a good number of customers, who love to go malls to see, touch and smell products before buying them. So, why not have a small (if not big) retail shop to engage more customers besides having just an online presence over the web?
Product Demos
Pop-up shop retail spaces allow businesses to showcase their products and give demos then and there. This face-to-face interaction plays a very important role to answer questions on the spot. And, believe me, customers are ready to buy those things that can be touched to check the quality.
Testing Out New Markets
Pop-up stores cost lesser than the traditional retail storefronts. And, there are many obvious reasons behind it. For example, less square footage, shorter rental period, no extra storage needed, and lower overhead. Since such store set up requires less amount, it's ideal to test the waters in the new markets.
So, what are you waiting for? If you've new products to launch but ain't sure about the market, make up your mind for opening a pop-up store. I'm sure this will maximize your ROI. All you need to make sure is to keep your basics right.
While online channels are given much priority, offline channels aren't dead at all. There are still a good number of customers, who love to go malls to see, touch and smell products before buying them. So, why not have a small (if not big) retail shop to engage more customers besides having just an online presence over the web?
Product Demos
Pop-up shop retail spaces allow businesses to showcase their products and give demos then and there. This face-to-face interaction plays a very important role to answer questions on the spot. And, believe me, customers are ready to buy those things that can be touched to check the quality.
Testing Out New Markets
Pop-up stores cost lesser than the traditional retail storefronts. And, there are many obvious reasons behind it. For example, less square footage, shorter rental period, no extra storage needed, and lower overhead. Since such store set up requires less amount, it's ideal to test the waters in the new markets.
So, what are you waiting for? If you've new products to launch but ain't sure about the market, make up your mind for opening a pop-up store. I'm sure this will maximize your ROI. All you need to make sure is to keep your basics right.
Hi, can I ask for your resource link for this excerpt? "According to a Harvard Business Review study conducted in 2017, retail shops have helped retain 77% of customers and this market is expected to generate $80 billion on an annual basis"
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