Pop-up Stores- A Trendy Perk to The Brands

It’s almost that time of the year when the holiday season is just on the doorstep. With this season, there is a usual cheery light along with with the window displays, the thrum of music, and the massive holiday discounts on various brands are exploding out in the streets.

With the course of time, the brands have gone beyond the deals that are just to lure the attention of customers. 

Today, the pop-up stores are building their presence everywhere; surprisingly, they are still growing in number that too very “quick.”The big names like Amazon and Facebook have already joined the list of getting close to their customers through these pop-up stores.

source: images.app.goo.gl/RCY8aqHCjKwfFVuu9

“The survey suggests that the projected annual spending would reach $1.4 trillion and this account for 30 percent of the total retail sales by 2020.”

There is no doubt the way we use to shop has transformed, and in this new era, it is more or less driven by the influence of social media. Thus this culture has also been reflected in the total consumer spending ratio. Transparency is what empowering more and more customers, and this aspect is reflected in terms of pricing and access to product comparisons. There has emerged a new role in the retail shopping ecosystem- “the pop-up stores.”

The major factor that has driven even the big brands to get a pop-up store is that they are 80 percent less expensive as compared to the physical retail outlets. Pop-up stores have become a unique way to capitalize on the growing desire to explore and share the distinctive experiences. Apart from being an asset to a brand, the pop-up stores offer a great way to reach out to the customers and build an interactive relationship with them while driving brand awareness at the same time.

No matter, the holiday season will get over soon; the trend of the short term rentals in Geneva as well will continue to fill the storefronts and social media feeds!