Pop-In

“In the US alone, Pop-Ups are a $50 Billion industry. Pop-Ups, also known as flash retailing, are short-term retail and brand activation avenues for upcoming as well as established brands.” According to Kirsty Nevett, lecturer in Retail Management, Strategy and Operations at the London College of Fashion, “Pop-ups have evolved in their impact and usefulness over the last few years.” Nowadays, the business of selling products in retail stores is facing many challenges. In earlier time’s it used to be simple — stores had stuff, and they wanted to sell it. But, technology and cultural changes have caused you to question how it should be done. You need to think the best way to serve your customers and what functions your store should help? Source: images.app.goo.gl/LoAqgNyoREb9wZi48 Pop-ups are becoming a priority.  You might know that they have evolved in their impact and usefulness over the last few years. Although a pop-up store is short-lived. But the co...

Source: https://images.app.goo.gl/xdhzEatDw1xsRNtQ8 Have you thought of any creative idea for your business venture? If you think what is the need to do so? Then you must know that Pop-up shops are becoming more popular, as a marketing trend. “According to a 2018 survey by Harvard Business Review Analytic Services, 93 per cent of business executives say their company prioritizes hosting events. And the retail pop-up market had an estimated value of $50 billion in 2016.” “According to a survey of 1,425 U.S. consumers conducted by Retail Dive, “the ability to see, touch and feel products rank highest among the reasons consumers choose to shop in stores versus online.” Hope the above stats might have made you clear that how hosting a pop-up shop can inspire your online retail business journey. Pop-ups are an opportunity to market your brand itself, interact with your customers directly and earn profit from the market. Apart from this, one...