Why are Digital Brands Embracing Pop-ups?

“In the US alone, Pop-Ups are a $50 Billion industry. Pop-Ups, also known as flash retailing, are short-term retail and brand activation avenues for upcoming as well as established brands.”
According to Kirsty Nevett, lecturer in
Retail Management, Strategy and
Operations at the London College of
Fashion, “Pop-ups have evolved in their
impact and usefulness over the last few
years.”

Nowadays, the business of selling products in retail stores is facing many challenges. In earlier time’s it used to be simple — stores had stuff, and they wanted to sell it. But, technology and cultural changes have caused you to question how it should be done. You need to think the best way to serve your customers and what functions your store should help?


Source: images.app.goo.gl/LoAqgNyoREb9wZi48

Pop-ups are becoming a priority.  You might know that they have evolved in their impact and usefulness over the last few years. Although a pop-up store is short-lived. But the concept allows your brands to test the retail presence or launch a new product and therefore help to generate social media buzz.


You can also hold a more considerable intrigue for your brand by hosting a pop-up.  Get short term rental for a pop-up store, Lausanne.  As the retail landscape is continually evolving and pop-ups are the fastest emerging trend in it


For example, Digital brands like Amazon, Facebook, Louis Vuitton, Superdry, Tesla, as well as thousands of upcoming and homegrown brands are embracing pop-ups as their preferred offline retail format.

Why Pop-up?
  • Short-Term & Flexible – Don’t wish to set up your permanent shop? No annual leases and lengthy contracts. Pop-Ups are quite short term such as it can be even one day.
  • Test Market – Are you going to launch a new product? Pop-Ups are an excellent way for you to get a real-time response.
  • Brand Experience – Are you an e-Commerce company? Pop-Ups give your customers a real experience of your brand without massive investment.
  • Growing Sales – Are you looking for avenues for lead generation and increasing sales? Pop-Ups can help you generate relevant and genuine leads.
Pop-ups could be the fine line between short-term buzz and long-term business as luxury brands tapping into emerging markets. So if pop-ups are popping up right, left and centre, you know why. Embrace a pop-up store, Lausanne for short term and create awareness for your brand.

Pop-up store prioritizes mostly on attracting the new age consumers and lets a brand connect personally with its most loyal followers.
Location: Albisstrasse 128, 8038 Zürich, Switzerland

Comments

Post a Comment

Popular posts from this blog

Top Three Benefits of Pop-Up Shop Retail Spaces

Image
"According to a Harvard Business Review study conducted in 2017, retail shops have helped retain 77% of customers and this market is expected to generate $80 billion on an annual basis. " Also known as temporary retail, pop-up stores offer a great platform to generate buzz around your brand for your retail business. However, did you know that there are other benefits too? Whether it's about strengthening your relationship with customers or validate the market, pop-up shops come in handy every time and that too without even burning a hole in your pocket. If you're by chance thinking of taking your first leap into the retail market, you can give a pop-up shop a try. Let's talk about the top three benefits of pop-up shop retail spaces . Engages Customers Offline While online channels are given much priority, offline channels aren't dead at all. There are still a good number of customers, who love to go malls to see, touch and smell products before buy...
Read more

Unveil The Power Of Retail Shopping With A Pop-up Store!

It is only relatively recently that online shopping has really taken hold of us as consumers. However, still, 85% of consumers still prefer to shop at physical stores.  And, if you open a pop-up store, you can save up to 80%. So it is quite evident from these stats that even though online business is gathering pace, still, the retail is the best way forward. Well, if you want to make your brand popular, it is best to set up a pop-up store in Zurich Mieten. There must be a reason why most customers like to buy offline in spite the fact that it is easy for people to purchase on the internet. Despite the convenience of making a purchase just by clicking a few products while sitting sit in their own home many people still prefer shopping in a physical store. Okay, I am going to tell you the several benefits that the pop-up shops offer; keep reading! Why are pop-stores better than online stores? Speak to a real human in real time! The best thing with a pop-up store is that it allows y...
Read more

Do Pop Up Shops Help Boost Marketing via Brand Engagement?

Image
https://eps-doublet.com/wp-content/uploads/2016/04/TrueCo.-Try-on-Truck.jpg  The flash mobs, daily offers, and fading photo messages - this decade of impermanence. Maybe it's due to the shifting structure of society or the prevalence of social media. Altogether, the brief note is that our attention spans have been witnessing way too many flash mob videos. But, what so ever it is, the people in this era love novelty. Welcome to the pop-up store. Pop-up stores are the retail spaces, which are leased for a short period. These flexible stores can stay typically for one day or even several months. Setting up a pop-up store is one of the popularized ways for the entrepreneurs as well as small businesses to showcase their brand and spread awareness. During the recession, they were the best option, which could occupy the abandoned retail stores. Since, then this concept has been around and has been embracing the brands, by creating a sense of novelty and delight around their product....
Read more