Why are Digital Brands Embracing Pop-ups?

“In the US alone, Pop-Ups are a $50 Billion industry. Pop-Ups, also known as flash retailing, are short-term retail and brand activation avenues for upcoming as well as established brands.”
According to Kirsty Nevett, lecturer in
Retail Management, Strategy and
Operations at the London College of
Fashion, “Pop-ups have evolved in their
impact and usefulness over the last few
years.”

Nowadays, the business of selling products in retail stores is facing many challenges. In earlier time’s it used to be simple — stores had stuff, and they wanted to sell it. But, technology and cultural changes have caused you to question how it should be done. You need to think the best way to serve your customers and what functions your store should help?


Source: images.app.goo.gl/LoAqgNyoREb9wZi48

Pop-ups are becoming a priority.  You might know that they have evolved in their impact and usefulness over the last few years. Although a pop-up store is short-lived. But the concept allows your brands to test the retail presence or launch a new product and therefore help to generate social media buzz.


You can also hold a more considerable intrigue for your brand by hosting a pop-up.  Get short term rental for a pop-up store, Lausanne.  As the retail landscape is continually evolving and pop-ups are the fastest emerging trend in it


For example, Digital brands like Amazon, Facebook, Louis Vuitton, Superdry, Tesla, as well as thousands of upcoming and homegrown brands are embracing pop-ups as their preferred offline retail format.

Why Pop-up?
  • Short-Term & Flexible – Don’t wish to set up your permanent shop? No annual leases and lengthy contracts. Pop-Ups are quite short term such as it can be even one day.
  • Test Market – Are you going to launch a new product? Pop-Ups are an excellent way for you to get a real-time response.
  • Brand Experience – Are you an e-Commerce company? Pop-Ups give your customers a real experience of your brand without massive investment.
  • Growing Sales – Are you looking for avenues for lead generation and increasing sales? Pop-Ups can help you generate relevant and genuine leads.
Pop-ups could be the fine line between short-term buzz and long-term business as luxury brands tapping into emerging markets. So if pop-ups are popping up right, left and centre, you know why. Embrace a pop-up store, Lausanne for short term and create awareness for your brand.

Pop-up store prioritizes mostly on attracting the new age consumers and lets a brand connect personally with its most loyal followers.
Location: Albisstrasse 128, 8038 Zürich, Switzerland

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